advancing women entrepreneurs.
applications are now open
In the fast-paced world of business, In Her Bag is a powerful ally for aspiring women entrepreneurs.
This signature three-phased initiative is not just a program, but a journey designed to transform dreams into thriving businesses.
some details.
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phase 1: some development.
The journey begins with Business Development Workshops, a broad-reaching phase that opens its doors to all program applicants. This stage is the foundation, equipping attendees with invaluable insights into the realms of e-commerce and traditional brick-and-mortar retailing. Through these workshops, participants gain knowledge and skills crucial for fostering growth in the modern retail environment.
key features
— 2-day webinar series open to all program applicants
*open to all program applicants
only want to attend the webinar and not apply for the full program? no problem! register for the webinar here
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phase 2: some acceleration.
The second stage, the Business Accelerator Program, is more selective, focusing on a handpicked group of 10 promising businesses. This program intensively nurtures these businesses, providing vital resources like website development and personal branding, to name a few. The aim is to sculpt these budding ventures into their best versions, preparing them for the limelight in the fast-paced world of retail. It is this preparation that ensures they are primed for success in the subsequent phase of the journey.
key features
— professional headshots
— product images
— website development services (incl. audit + strategic suggestions)
— professional bio
— social media audits
— mentorship**open only to the 10 businesses/entrepreneurs selected for the accelerator and pop-up’s
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phase 3: some spotlight.
In Phase 3, In Her Bag highlights the top 10 businesses through an exclusive pop-up event and summits in NYC and Toronto. This phase showcases their work to investors, venture capitalists, and retail buyers.
The pop-up offers these entrepreneurs a high-profile platform to present their products and engage with audiences. The summits, open to all entrepreneurs, provide opportunities for learning, networking, and growth through panels and workshops led by industry experts.
Top businesses are also submitted to venture capitalists and retail buyers, creating pathways for growth and partnerships. Phase 3 solidifies months of mentorship and development, setting participants up for long-term success.
key features
— spotlight in our pop-up’s at the Toronto + NYC In Her Bag Summits
— business + product submission to media
— business + product submission to VC’s, investors, and other business funders
— business + product submission to retail buyers
— multi-platform promotion**open only to the 10 businesses/entrepreneurs selected for the Toronto + NYC pop-up
Get in your bag and take business to the next level in 2025
we’re building women entrepreneurs to beat the odds
34%
of small businesses that fail lack the proper product-market fit.
90%
of start-up’s fail.
10%
of new businesses don't survive the first year.
22%
of startups that fail don’t have a sound marketing strategy.
18%
of first-time startup founders are successful.
In Her Bag: The Summit directly tackles the high startup failure rate by providing entrepreneurs with essential resources, insights from industry leaders, and networking opportunities.
Focused on women entrepreneurs, the summit offers a unique platform for learning, community building, and addressing gender-specific business challenges, enhancing the potential for long-term success.
Sources: Embroker, Review 42, US Bureau of Labor Statistics, Small Business Trends, SSRN
F/W 2024 masterclass webinar speakers
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Sarah Lane on Fiscal Foundations
TD BANK REGIONAL MANAGER, WOMEN IN ENTERPRISE, COMMERCIAL + SPECIALIZED BANKING
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Ewuraesi Thompson on Strategic Planning
SHOPIFY STRATEGIC OPERATIONS LEADER
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Brandon Smithwrick on Personal Branding
KICKSTARTER HEAD OF CONTENT
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Lindsay Martyn on Strategic Partnerships
HUMM GROUP DIRECTOR OF BUSINESS DEVELOPMENT
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Audria "LJ" Littlejohn
COACH ASSOCIATE MANAGER OF RETAIL TRAINING AND DEVELOPMENT
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Courntee Williams on Strategic Planning
META INFRASTRUCTURE MANAGER
2024 summit speakers.
some thoughts.
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"Opportunities like In Her Bag are the reason that small businesses are able to grow and expand our geographical reach."
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"Being a part of In Her Bag is almost a pinch me moment for us. We started this business off of a whim and now we’re being exhibited in the heart of New York!"
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"This is going to be a very amazing experience for our brand to be able to grow and expand."
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"Beyond grateful to be a part of such an inspirational night. "
some data.
